Performance marketing · AI automation

We turn attention
into listings.
Predictably.

Real Tactics is the top growth partner for real estate professionals across Australia and New Zealand. Our job is to help you do yours — sell property.

Over 200+ agents served AU & NZ, no matter where you are Real estate only Results you can see
Teams that trust us
How it works

The Appraisal Engine.

Four steps to a full calendar. From lead to listing — here's what we do.

01 Attract

Ads that stop the scroll

Your brand is unique, so why should your ads be any different? We build campaigns based on your goals and your market. This isn't a one-size-fits-all solution, and recycled cookie-cutter templates won't get you the recognition you need. That's why we design tailored ads that cut through the noise and reach the right people at the right time.

Your AgencySponsored · Facebook

Thinking of selling? Find out what your home could be worth — free, no obligation, from your local expert.

What will my property sell for — property valuation ad
yourbrand.comDiscover your home’s value
248 32 15
02 Qualify

Not quality? Not worth it.

Our ads already hone in on audiences based on interests, behaviours, and demographics to reach those with the highest intent to sell, but we’re not letting anything slip through the cracks. Every lead completes a detailed form that captures the information most important to you, such as their property, situation, and selling timeframe, so quality is established upfront — before a minute of your time is spent.

Free property appraisal
Sarah Mitchell
Parramatta, 2150
House
3
0–3 mo3–6 mo6–12 moJust curious
Intent qualified before it ever reaches you
03 Engage

AI agents lift the workload

Leads flow directly into our custom platform, tailored to your way of operating, where our AI — trained on your unique information — starts the conversation based on the insights gathered from our qualification control measures. It identifies genuine selling intent, gathers deeper insights, and helps present opportunities upfront so you can focus on the leads that matter most.

AI AgentTrained on your business
Online
Hi Sarah — thanks for enquiring about your 3-bed in Parramatta. Are you thinking of selling soon, or just exploring your options?
Looking to sell in the next couple of months
Perfect. I can lock in a free on-site appraisal with the team — does Thursday at 5pm suit you?
Yes, that works
04 Convert

Appraisals booked & follow-ups handled

Once a seller is ready to take the next step, our AI agents book them directly into your calendar for an on-site appraisal to progress the sale and move the needle forward. Homeowners who don’t qualify for an on-site appraisal are moved into a follow-up pipeline that continues to nurture the relationship over time — ensuring you never lose a listing.

ThursdayAppraisals
3:00 pm
5:00 pm — On-site appraisalSarah Mitchell · Parramatta
6:30 pm
SMSarah M.Appraisal booked
DTDavid T.Nurture pipeline
Results & partnerships

Don’t take our word for it — listen to theirs.

Questions

Everything you're wondering.

We've been running ads for real estate professionals since 2021 across all of Australia and New Zealand. We've run campaigns with buyer's agents, listing agents, teams, and entire offices, across both the lowest and highest-end markets. It's safe to say we've learned a thing or two about helping real estate agents make serious money. On top of that, we've spent the past three years attracting the best talent globally to ensure you're working with the best team there is and achieving the highest ROI possible.

It responds to every new lead within seconds, utilising knowledge of your business and the information provided by the lead to engage in a natural conversation during first contact. It asks the right questions to understand their timeframe, motivation, and property details, filters out tyre-kickers, and then either books the appraisal directly into your calendar or passes you a hot, qualified contact to call — depending on how the conversation goes.

Not at all. The dashboard is deliberately simple, and we provide top-tier training and fast support so you and your team are comfortable from day one.

Our services vary dramatically depending on your specific needs. While we do have a general structure and proven appraisal engine, an agent wanting to secure an extra 10 listings per month needs a very different service and strategy than an agent who “just wants to get their name out there more.” We cater to individual agents, teams, and entire agencies. To receive an accurate estimate of what your marketing budget should look like based on your goals, book an introduction call below, and we'll walk you through the process.

We do. If you show up, follow our process, and ask questions when they arise, we're going to make sure you get a massive return on your investment.

Yes — real estate is all we do. We work with individual agents right through to entire offices and franchises across Australia and New Zealand, and because we focus solely on real estate, we know what makes the industry tick. Everything we build is tailored to how real estate actually works.

From the moment of onboarding, we can have everything live within a week.

Let's build your appraisal engine

Ready to scale?
Let’s talk.

Book your free introduction call. We’ll show you how it works and map out exactly how you can fill your calendar with more appraisals — we’re in the business of providing value, whether we work together or not.